Policy center
The details of our partnership.
Commercial terms, delivery scope, privacy and quality policies, together in one place.
Last updated & effective: September 8, 2026
Deliverable Scope: Leads vs. Booked Appointments
visibleloop operates as a high-leverage client acquisition engine delivering measurable commercial growth. Operational boundaries are strictly defined by the client's contracted tier:
The deliverable strictly ends at qualified lead delivery into the client's account, and into the CRM their team already uses where that is part of the build. visibleloop provides audience identification, multi-channel capture, and checks on every lead. The client's internal sales team assumes custody the moment the verified lead is delivered.
The deliverable encompasses both qualified lead generation and automated appointment booking. Our agents nurture, converse with, and convert qualified prospects directly into confirmed meetings on the client's sales calendar, eliminating manual SDR overhead.
Every delivered lead record and booked appointment must satisfy each of these checks: a real person behind the inquiry rather than automated traffic, a real and deliverable business email, no duplication against records from the same month, a match against the criteria agreed at intake, and commercial interest shown through their own voluntary submission.
Contractual Covenant: visibleloop internal AI agents handle market research and proven funnel replication. Clients receive verified buyer calls and booked appointments without the latency or expense of manual media buyers.
Retainer & Media Spend Funding Agreement
Client commercial relationships are governed by explicit monthly retainer commitments and mandatory separate advertising budgets:
Ad spend is paid directly to advertising platforms (Google Ads, Meta Ads Manager, telecom carrier aggregators, email distribution relays) or billed as a pass-through disbursement. Agency retainers cover autonomous AI systems, campaign strategy, creative assets, verification workflows, agents, and infrastructure execution.
Privacy & Data Security Governance
visibleloop adheres to strict enterprise data protection standards under CCPA, GDPR, and international data privacy frameworks:
- Zero Reselling Covenant: Leads generated for a client are 100% exclusive. visibleloop NEVER resells, co-brokers, distributes, or shares proprietary leads generated under your account with any other client or third party.
- Encryption Standards: All data transmissions between client endpoints, AI operators, and intake forms are secured with 256-bit SSL/TLS encryption. Lead payloads at rest are encrypted using AES-256.
- Access Control: Client portal access is restricted to authenticated account holders. Non-clients and unauthenticated traffic are permanently barred from viewing campaign performance logs, lead records, or AI chat logs.
Master Terms of Service
By authorizing a retainer, accessing the client portal, or receiving lead records, client agrees to these Master Terms:
1. Client Obligations: Client agrees to supply accurate ICP specifications, target geography parameters, and prompt review of staged creative assets. Delays in client creative approvals do not extend or pause the monthly retainer cycle.
2. Intellectual Property: Client owns all delivered lead records in perpetuity upon successful retainer payment. visibleloop retains all proprietary rights, trade secrets, algorithms, and software code powering the autonomous lead acquisition engine.
3. Term & Cancellation: Following the completion of the mandatory 3-month commitment, retainers renew on a monthly rolling basis unless written termination notice is delivered 30 days prior to the subsequent billing cycle.
Lead Quality Dispute & Replacement Protocol
We maintain absolute transparency through a formal dispute and replacement mechanism:
- Disconnected or non-working telephone number at time of delivery.
- Hard-bounced email address confirmed via SMTP server rejection.
- Exact duplicate of a contact previously delivered under the client account.
- Physical location verifiably outside the contracted target geography.
Anti-Spam & Regulatory Compliance
All acquisition activities comply rigorously with national and international communication standards:
- CAN-SPAM & CASL Compliance: All email acquisition flows feature clear commercial disclosure, physical business postal address, and instantaneous opt-out processing.
- Advertising Platform Standards: Creatives conform strictly to Google Ads Policy, Meta Advertising Standards, and commercial truth-in-advertising guidelines.